Interactive marketing refers to

$q,$

the two$-$way buyer$-$seller electronic communication in which the buyer controls the kind and amount of information received from the seller.

the two$-$way buyer$-$seller electronic communication in which the seller controls the kind and amount of information received from the buyer. $q,$

the interactive, digital system that allows individual customers to design their own products and services by answering a few questions and choosing from a menu of product or service attributes, prices, and delivery options.

the consumer$-$initiated practice of generating content on a marketer's website that is custom$-$tailored to an individual's specific needs and preferences. $q,$

a digital environment characterized by face$-$to$-$screen exchange relationships and electronic images and offerings.