Question: Intermediaries perform three basic functions in a marketing channel. In Figure 1 2 - 2 , B represents a ( n ) function. TYPE OF

Intermediaries perform three basic functions in a marketing channel. In Figure 12-2, B represents a(n) function.
TYPE OF FUNCTION
Figure 12-2
ACTIVITIES RELATED TO FUNCTION
Assorting: Creating product assortments from several sources to serve customers
Storing: Assembling and protecting products at a convenient location to offer better customer service
Sorting: Purchasing in large quantities and breaking into smaller amounts desired by customers
Transporting: Physically moving a product to customers
Financing: Extending credit to customers
Groding: Inspecting, testing, or judging products and assigning them quality grades
Marketing information and research: Providing information to customers and suppliers. including competitive conditions and trends
Buying: Purchasing products for resale or as an agent for supply of a product
Selling: Contacting potential customers, promoting products, and seeking orders
Risk toking: Assuming business risks in the ownership of Inventory that can become obsolete or deteriorate
Multiple Choice
transactional
Intermediaries perform three basic functions in a marketing channel. In Figure

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