Question: Intern Jackie just updated the segmentation, targeting and positioning ( STP ) for the marketing plan. She adjusted the marketing mix based on the STP

Intern Jackie just updated the segmentation, targeting and positioning

(

STP

)

for the marketing plan. She adjusted the marketing mix based on the STP adjustments. Her next strategic marketing decision will most likely involve determinng

Intern Jackie just updated the segmentation, targeting and positioning

(

STP

)

for the marketing plan. She adjusted the marketing mix based on the STP adjustments. Her next strategic marketing decision will most likely involve determinng

business mission and objectives

how to allocate resources

budget allocation

gaps with established marketing metrics

alignment with the situational analysis

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