Marketing Strategy Framework: In this section, you will first lay the groundwork and then develop strategic marketing objectives that best address your comparative global and target market strengths and weaknesses identified within your TOWS analysis. As you draft the purpose, consider factors such as gaining economies of scale, economies of scope$/$diversification$,$ new market growth, escaping hostile domestic environment, resource$-$seeking, and knowledge$-$seeking.

Identify the target market spaces that are the greatest opportunity for any company in your industry.

Explain how rivalry conditions will impact the formation of your marketing objectives.

Describe the purpose$($s$)$ your company has for international expansion as identified by your research.

Outline the market share, financial, and branding expectations for the target market in the first $6,12,18,$ and $24$ months.

Based on your answers above, craft one or more strategic marketing objectives that best address the risks and opportunities identified within your TOWS analysis.

Segmentation, Targeting, and Positioning: In this section, you will use the STP framework to craft buyer personas of the major target market consumer segments that your strategic marketing plan will address.

Use the provided template to craft a minimum of three buyer personas: two positive $($most important$)$ and one negative $($most likely to object to purchase$).$

Describe how the STP framework informed your creation of the personas.

Target Market Entry Mode: In this section, you will identify and defend the strategic entry mode you will pursue to gain access to your target market and the segments you have identified.

Identify the strategic entry mode you will pursue.

Explain how your TOWS analysis and market objectives drive your choice of entry mode.

Explain how the trade$-$offs among organizational$/$market control, profitability, strategic flexibility, and foreign market risk were considered in your decision.

Discuss how your recommended entry mode might inform later marketing mix elements