Internal analysis for Walmart

Framework for Analyzing the Internal Environment leview of Current Marketing Objectives, Strategy, and Performance 1. What are the current marketing goals and objectives? 2. Are the marketing goals and objectives consistent with the corporate or business-unit mission, goals, and objectives? Are they consistent with recent changes in the customer or external environments? Why or why not? 3. How are current marketing strategies performing with respect to anticipated outcomes (e.g., sales volume, market share, profitability, communication, brand awareness, customer preference, customer satisfaction)? 4. How does current performance compare to other organizations in the industry? Is the performance of the industry as a whole improving or declining? Why? 5. If pertormance is declining, what are the most likely causes? Are marketing objectives inconsistent? Is the strategy flawed? Was the strategy poorly implemented? 6. If performance is improving, what actions can be taken to ensure that performance continues to improve? Is the improvement in performance due to a better-than-anticipated environment or superior planning and implementation