International Marketing Plan Proposal $($Riipen Project$)$

Objective

This International Marketing Plan Proposal is dedicated to crafting a preliminary

document that succinctly delineates the fundamental aspects of the impending detailed

Marketing Plan. Functioning as a formal appeal for approval, it acts as a gateway to

commence the extensive planning process. In addition to presenting the outlined

framework to the client, your task is to offer concise, brief, tailored explanations for each

section based on the insights gathered about the company and the market.

International Marketing Plan Proposal Definition

International Marketing Plan Proposal: An International Marketing Plan Proposal is a

preliminary document submitted to clients or stakeholders, outlining the framework and

critical components of a forthcoming detailed Marketing Plan. It seeks approval or

confirmation before proceeding with the comprehensive planning process.

Marketing Plan: An International Marketing Plan is a comprehensive document that

details an organization's marketing strategy, objectives, and tactics over a specific

period. It serves as a roadmap guiding marketing activities to achieve business goals.

Key Components $($outline very briefly$)$

$$ Executive Summary:

o Concisely outline key points, goals, and strategies.

o Provide a snapshot of the plan's overarching objectives with a global focus.

$$ Company Introduction

o Introduce the company's background and core values. Clearly articulate the

organization's purpose and long$-$term aspirations.

o Highlight global aspects of the business.

o Clarify the company mission and vision.

o Align mission and vision statements with the marketing strategy based on the

client company's senior$-$level management aligned with global aspects.

$$ Market and Industry Analysis:

o Global Total Market Size

o Market and Customer Segmentation

o Competitor Market Shares

o Market Forecasting and Trends

o Regulatory Factors