Internet$-$based services such as Airbnb and Uber have flourished over the last decade or so$.$ They have allowed individual suppliers to provide their goods and services to consumers without a large investment to actually start a business and without government regulations and control. However, the success of these services depends on goodwill and mutual trust of both the goods$/$service providers and consumers. For example, an Airbnb guest may trash the place or damage or steal valuable furniture$/$appliances$,$ and an Airbnb host may cancel the reservation at the last minute or have a filthy place despite posting a picture of an attractive, clean location on the Airbnb website.

$1.$ What is the effect of these services on regulated competitors such as hotels and taxi companies?

$2.$ How do these companies develop mutual trust between their users $($suppliers and consumers$)?$ Name two or three ways.