Question: Inthe case study hips feel good doves campaign for real beauty, in many cases, companies advertise the results of positive events through entitling and enhancements.

Inthe case study

hips feel good

doves campaign for real beauty, in many cases, companies advertise the results of positive events through entitling and enhancements. In this instance, the positive results emerged from the advertising itself. How was the marketing team at Dove able to take advantage of this outcome?

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