Question: In-Tray Exercise Instructions Your name is P Smith and you are the Marketing Manager of a company called Reeders. Reeders is a retailing company specialising
















In-Tray Exercise Instructions Your name is P Smith and you are the Marketing Manager of a company called Reeders. Reeders is a retailing company specialising in sales of foods and pharmaceutical products which has branches throughout the country. Its Head Office, where you work, is based in Birmingham, and there is an organisation chart showing the management structure attached. The date is Tuesday 6th October 2009. You have been on holiday for a few days and you arrive at work to find a number of items requiring your attention in your in-tray. You are required to work through the in-tray and decide on the most appropriate treatment for each item. Write briefly what you consider to be the appropriate action to take for each item on the answer sheet provided. In the case of item 5 a longer answer will be needed and you should do this on a separate piece of paper. You also have a blank diary attached which you may wish to use for workings etc, but which is not required as part of your answer. (a) If you wish to complete the whole exercise (including item 5) you have 75 minutes to finish the task. If you wish to omit item 5, you have 45 minutes. (b) George Wilks Managing Director Rob Mason Sales Director (Foods) Karen Milward Sales Director (Pharmaceutical Products) Janet Clifton Marketing Director Roger West Finance Director Mark Holden Property Director Ruth Stansfield Personnel and Administration Director F Hill Food Sales Manager c Deakin Pharms Sales P Smith Marketing Manager J Jones Financial Controller P Richards Head of Internal Audit T Fielding Property Manager R Patel Admin Manager J Fishwick Personnel Manager Manager Wilson Assistant Marketing Manager M Lucas Financial Accountant Branch Managers R Brooks Management Accountant 1 1111 Reeders Date 2 October 2009 P Smith Marketing Manager From G Wilks Managing Director Ref GWIKCS 'Innovations in Drugs' Conference Thursday 15 October 2009 I have just had a 'phone conversation with Frank Fielding of Kemiko who are the major drug manufacturing company organising the above conference. He tells me that there is going to be a presentation by the manufacturers of Supranine, a revolutionary new drug for hayfever sufferers which had just been approved for sale over the counter by retailers in this country. I have read several reviews of this new drug, and from what I have seen it looks set to take a very large share of the market as it apparently controls quite severe symptoms without drowsiness. I feel that the market in hayfever remedies is one that we have never properly got to grips with in this company, and since the size of this sector of the market expands every year we must do something about this. We also regularly see drug sales plummet in the spring and summer months when cold remedies are not selling and if we increased sales of hayfever products this would help to reduce this. I have arranged a meeting with Karen for the week after the conference to discuss this, but she is on holiday the week before and therefore cannot attend the conference itself. I want you to make sure that you bring back a copy of all handouts relating to this product and any other information that you think we will need when coming to our decision as to whether or not to market this product. 2 Telephone 0207 489 9560 Telefax 0207 489 9562 Masters Rich and Co Solicitors 127-129 Half Moon Lane South Kensington London SW5 9TD Telefax - If not well received please immediately telephone 0207 489 9560 Organisation Telefax P Smith Reeders 0121 447 5835 Date 6 October 2009 Copy to From Organisation Telefax F Dixon Masters Rich and Co 0207 489 9562 Ref Telephone FD/263 0207 489 9560 Subject Impending legal action by Kwono of Japan Page 1 of I have been notified by our office in the Far East that Kwono are seriously considering taking legal action as a result of your high profile launch last month of Fango toothpaste. It appears that the name 'Fango' was registered by Kwono three years ago and has been used by them for a highly successful cream to treat athletes foot in Japan and throughout the Far East. Last year 'Fango' was apparently the most popular over the counter footcare product in Japan and they have plans to market the product in Europe. Kwono are very unhappy that another product has been launched under the same name. National Society for Disabled Children PO Box 158 London NW2 5TD 1st October 2009 Head of Marketing Reeders Ltd 44 Moat House Lane BIRMINGHAM Dear Sir As you know, we are one of the leading charities presently helping children and young people who suffer from a wide range of disabilities. So far this year we have been able to give help to more children who suffer from physical disabilities than any other charity through programmes in the community, through liaison with special schools and through hospitals. We are also expanding our work into the areas of mental illness, and our findings to date are that this area in particular is sadly neglected by society as a whole. There is a vast amount of work for us to do to bring some hope into the lives of many thousands of children, but unfortunately we find that our funds are not enough to enable us to do what we feel needs to be done. We rely very heavily on support from the public, and in particular from corporate sponsorship and donations to enable us to carry on with our work. To this end we have arranged a major fund-raising concert on 3 December 2009 to be held at Symphony Hall in Birmingham, featuring the City of Birmingham Symphony Orchestra and Choir under Principal Guest Conductor Sakari Oramo in a performance of Tippet's 'A Child of Our Time! In order for this to be the success that we hope for, we are asking local businesses to support the event with sponsorship or a donation. We would be grateful for donations of whatever size, but if you feel able to contribute 1,000 or more we would be able to arrange some corporate entertaining for a party of yourselves and your guests at the concert. Businesses have told us in the past that they find this type of entertaining a very pleasant way of thanking customers or staff for their support I do hope that you will feel able to help us in this way. If you would like any further information about our organisation or the work which we do, please do not hesitate to contact me. These Boots are made for Sainsbury Rame comme Roger Cowe lyst said: "This has potentially baby products, and specialist would match those in high enormous importance in the foods. They will also offer a street Health and Beauty shops. longer term". photo processing service; three Sainsbury already has five ETAILING giants Boots Initially the experiment will will have mini-labs on site to concessions with Loyds Chem- and Sainsbury yesterday be restricted to stores in St Al- provide one-hour processing. ists, and 12 Sketchley dry The two companies have cleaners. will see the chemist chain's berley, Poole, Sevenoaks, and agreed not to compete on One of the new Boots shops Health and Beauty shops open- Hemel Hempstead. Sainsbury chilled foods and household will replace a coffee shop but ing on supermarket sites. will provide space and charge products but otherwise there others will replace other dis- Initially the openings will be rent. The concession will be op, will be product overlap and the crete units or take up unused on an experimental basis in erated entirely by Boots and two companies will compete space. It is not planned to seven stores, but if the experi- run by its own staff. The outlets openly. replace coffee shops with chem- ment works observers believe will be modelled on the group's Boots' high street shops have ists throughout the superstore that the format could be intro existing high street Health and been under pressure from Su-chain. duced widely throughout the Beauty stores which have been perdrug and other competitors The deal allows Sainsbury to Sainsbury superstore chain. converted from Boots' smaller who have undercut Boots on sell medicines without itself Both companies were being premises to concentrate on a perfumes, sun creams and con- having to obtain pharmacy li- cagey about the project's poten- limited range. doms. But Boots' spokeswoman cences and gives Boots a tial yesterday. Spokeswomen The Sainsbury concessions could not comment on the com- chance to counter the threat to would only say that if success will be between 100 and 200 pany's pricing strategy in the its traditonal sales from the ful it is hoped to extend the trial square metres and will stock experimental concessions, and growth of superstore health, into other stores. But one ana-cosmetics, toiletries, medicines, it is not known whether prices beauty and medicine ranges. us? you How do think this could affect us Je Present: Business Development Committee Minutes of Meeting held 25/9/09 at 3pm in 3rd Floor Boardroom G Wilks K Milward R West J Clifton C Deakin P Smith F Hill Apologies received from R Mason I. Proposed extension of range of ready meals F Hill reported back to the committee on this matter. There appears to be considerable evidence that ready meals are becoming increasingly popular, particularly in the larger towns and cities where the main buyers appear to be office workers who buy meals during the day to save cooking for themselves in the evening. These products have a high margin. The potential problem with them is that they have a very short shelf life. Foreign foods and "healthy foods appear to be more popular than other types. K Milward enquired whether some recently publicised cases of salmonella attributed to this type of product has affected sales. F Hill reported that according to the research which he had read this was not the case, although high standards of refrigeration at branches and high standards of cleanliness in the food preparation process would have to be demanded of suppliers. It was proposed by G Wilks that a details costing exercise should be carried out. F Hill suggested that customer opinion could be sought in branches. J Clifton agreed to arrange this. Further discussion was deferred to the next meeting. Introduction of lockable display cabinets. K Milward reported that she was very unhappy about the introduction of lockable glass covers over many products in branches. Although this has been approved by the committee three months ago, she felt that it was acting as a considerable deterrent to customers to buy products, and sales had suffered accordingly. Sales assistants were not always available to unlock the cabinets, and customers were going elsewhere to buy. R West stated that this had been agreed because of the increasingly high levels of pilferage being experienced at branches. K Milward stated 2. that if this effect had been foreseen she would never have agreed to it. G Wilks stated that he was aware that sales of certain lines of pharmaceutical products had fallen, at a time of year when they would be expected to increase. K Milward agreed to provide further detailed analysis of the fall in sales by line, and the effect on profit. R West agreed to quantify the fall in pilferage levels since these cabinets have been introduced. The matter would be further reviewed in the light of this information at the next meeting 3. New Branch Opening Clifton stated that arrangements for the opening of the new branch in Southport on 12 November were all in hand. All the normal publicity had been arranged for the event with exception of the 2 page spread in the Southport Advertiser, which has not yet been arranged because they do not accept advertisements until one month in advance of publication but do need as much notice as possible. The design work for the spread has been prepared. It was planned to appear in the 6 November edition. It was agreed that P Smith would arrange this. 4. Seasonal fluctuations in pharmaceutical product sales G Wilks stated that he was concerned about the low sales in pharmaceutical products over the summer months which are experienced every year. Although this is due to very low sales in cough and cold remedies which yield high profits in the winter months, he felt that there were areas that we could expand which would compensate for this to some extent, such as insect repellent, hay fever treatments and skincare products. He is currently reviewing a number of possible products and hopes to have further information available for the next meeting. Results for September GW congratulated everyone, particularly the food sales staff, on very good results for September Any other business None. Date of next meeting: 3 November 2009 5. 6. 8 Reeders To Date 5 October 2009 P Smith Marketing Manager Ref JF/7536 From ) Fishwick Personnel Manager Appointment of new member of staff to assist in the Marketing Department As Joyce is leaving at the end of next month to join her husband abroad, we need to consider urgently the matter of her replacement. I have discussed it with Janet and she told me that you would review the details of the applicants and decide who to appoint. She did mention however that she wanted someone with computer experience, who has worked in marketing before and who had gained the Certificate of Studies in Marketing. The new appointment would also have to hold a driving licence in order to drive to conferences etc as required, but car ownership is not necessary as there are usually pool cars available. I have also been advised that because of the security aspects of information relating to drugs etc. we must appoint a British national. | attach details of the six people shortlisted. Please let me know who to appoint. Name Marie Forrest Age 30 Education 2 year course at Hailborough College of Technology Previous Employment Worked in the marketing department for Mason Green since leaving college. Substantial amount of computer experience. Nationality British Other information Married with no children. Holds a full UK driving licence. Interests include playing squash and horse riding. Name Clive Westley Age 30 Education Certificate of Studies in Marketing (Marsland Polytechnic) gained in 1999 Previous Employment Worked in IT department at Forland Ltd 1999 - 2004. Joined Gregson Ltd in 2004 until present time. Nationality British Other information Holds a clean driving licence. Hobbies include rally driving and stock car racing. Name Kaluse Weisman Age 26 Education Studied for 1 year at Hailborough College of Technology, but transferred after first year to Rowbridge Polytechnic where he gained a Certificate in Studies in Marketing, and the Advanced Certificate in Marketing because Hailborough does not offer marketing courses. Gained Open University certificate in computing in 2007 Previous Employment Had worked for 4 years with Jefferson Norris who specialise in marketing children's toys. Nationality German Other information Fluent German speaker. Holds EC driving licence and owns a Ford Fiesta. Name Rebecca Jackson Age 45 Education Gained Certificate of Studies in Marketing with Open University in 2001. Previous Employment Worked for Shoplands in marketing department for 20 years. Nationality British Other information Divorced with two children. Interests include dress making and cordon bleu cookery. Does not drive or own a car. 37 Name Thomas Pate Age Education Qualified as a nurse in 1993. Joined Rowbridge Polytechnic as a mature student in 1999 and gained Certificate of Studies in Marketing in 2002 Previous Employment Worked as a male nurse in the NHS 1993-1999. Worked for Rickmans since 2002. In 2004 was seconded for one year into IT department at Rickmans. Nationality British Other information Divorced with one child. Holds full driving licence but does not at the present time own a car. Hobbies include cycling and hill walking. Is a member of the St John Ambulance Service. Name Julia Rimmer Age 42 Education Gained Certificate of Studies in Marketing and The Certificate of Advanced Studies in Marketing in 1998 and 2000 respectively. No 1. T. experience. Previous Employment Worked for 10 years at Gregsons Ltd, but left because she was interested in going into marketing and Gregsons never have done any marketing Joined Rickmans, the marketing agency in 1997 and has worked there ever since. Nationality British Other information Married with two children. Drives a Ford Focus. 9 1111 Reeders TO Date P Smith Marketing Manager 6October 2009 Ref From Janie (Switchboard) Phone Message: Your girlfriend/boyfriend phoned while you were away from your desk and asked me to give you the message that (she has managed to book theatre tickets for The Regent Theatre on Queens Road for Friday night. The performance starts at 7.45pm. (She asked me to tell you to ring back to confirm whether or not you can make it. The Synchronised Swimming Society University of Chester Western Road CHESTER 2nd October 2009 Head of Marketing Reeders Ltd 44 Moat House Lane BIRMINGHAM Dear Sir or Madam, I am writing on behalf of our society which was formed last year, in the hope that you will feel able to sponsor us on a tour of the Greek islands. We hope to tour the islands next May for two weeks with a team of about 10 people. We plan to give demonstrations of synchronised swimming in the sea and swimming pools and to raise the profile of the sport in general by our presence. We will be able to display the Reeders name and logo prominently on our swimwear, thus giving a high degree of exposure to your company. We will also be able to publicise the use of some of the food and beauty products that your sell, for example waterproof cosmetics and slimming products (as several of our team have recently been on diets and will happily attribute their success to one or more of the diet programme that you sell). We would hope that you would consider a figure in the region of 8,000 reasonable for such sponsorship. We look forward to hearing from you, and feel sure that this arrangement will be very beneficial to us both in the future. Yours sincerely Alison Worth (Secretary) 11 IIIIReeders Date 5 October 2009 P Smith Marketing Manager From R Patel Administration Manager Ref RP/574 Delivery of new company car I have competed final negotiations with the garage supplying your new company car, and they will have it ready for collection between 3 and 5pm on Thursday 15 October, so therefore I would be grateful if you could arrange for it to be collected at that time. They have agreed to include the sunroof, remote alarm and the CD player at the price we originally agreed. I have also arranged for your old car to be collected from the car park at Head Office on the afternoon of the same day. Please let me know immediately of any faults that you notice. When we are paying this amount of money for a car it should be perfect! In-Tray Exercise Instructions Your name is P Smith and you are the Marketing Manager of a company called Reeders. Reeders is a retailing company specialising in sales of foods and pharmaceutical products which has branches throughout the country. Its Head Office, where you work, is based in Birmingham, and there is an organisation chart showing the management structure attached. The date is Tuesday 6th October 2009. You have been on holiday for a few days and you arrive at work to find a number of items requiring your attention in your in-tray. You are required to work through the in-tray and decide on the most appropriate treatment for each item. Write briefly what you consider to be the appropriate action to take for each item on the answer sheet provided. In the case of item 5 a longer answer will be needed and you should do this on a separate piece of paper. You also have a blank diary attached which you may wish to use for workings etc, but which is not required as part of your answer. (a) If you wish to complete the whole exercise (including item 5) you have 75 minutes to finish the task. If you wish to omit item 5, you have 45 minutes. (b) George Wilks Managing Director Rob Mason Sales Director (Foods) Karen Milward Sales Director (Pharmaceutical Products) Janet Clifton Marketing Director Roger West Finance Director Mark Holden Property Director Ruth Stansfield Personnel and Administration Director F Hill Food Sales Manager c Deakin Pharms Sales P Smith Marketing Manager J Jones Financial Controller P Richards Head of Internal Audit T Fielding Property Manager R Patel Admin Manager J Fishwick Personnel Manager Manager Wilson Assistant Marketing Manager M Lucas Financial Accountant Branch Managers R Brooks Management Accountant 1 1111 Reeders Date 2 October 2009 P Smith Marketing Manager From G Wilks Managing Director Ref GWIKCS 'Innovations in Drugs' Conference Thursday 15 October 2009 I have just had a 'phone conversation with Frank Fielding of Kemiko who are the major drug manufacturing company organising the above conference. He tells me that there is going to be a presentation by the manufacturers of Supranine, a revolutionary new drug for hayfever sufferers which had just been approved for sale over the counter by retailers in this country. I have read several reviews of this new drug, and from what I have seen it looks set to take a very large share of the market as it apparently controls quite severe symptoms without drowsiness. I feel that the market in hayfever remedies is one that we have never properly got to grips with in this company, and since the size of this sector of the market expands every year we must do something about this. We also regularly see drug sales plummet in the spring and summer months when cold remedies are not selling and if we increased sales of hayfever products this would help to reduce this. I have arranged a meeting with Karen for the week after the conference to discuss this, but she is on holiday the week before and therefore cannot attend the conference itself. I want you to make sure that you bring back a copy of all handouts relating to this product and any other information that you think we will need when coming to our decision as to whether or not to market this product. 2 Telephone 0207 489 9560 Telefax 0207 489 9562 Masters Rich and Co Solicitors 127-129 Half Moon Lane South Kensington London SW5 9TD Telefax - If not well received please immediately telephone 0207 489 9560 Organisation Telefax P Smith Reeders 0121 447 5835 Date 6 October 2009 Copy to From Organisation Telefax F Dixon Masters Rich and Co 0207 489 9562 Ref Telephone FD/263 0207 489 9560 Subject Impending legal action by Kwono of Japan Page 1 of I have been notified by our office in the Far East that Kwono are seriously considering taking legal action as a result of your high profile launch last month of Fango toothpaste. It appears that the name 'Fango' was registered by Kwono three years ago and has been used by them for a highly successful cream to treat athletes foot in Japan and throughout the Far East. Last year 'Fango' was apparently the most popular over the counter footcare product in Japan and they have plans to market the product in Europe. Kwono are very unhappy that another product has been launched under the same name. National Society for Disabled Children PO Box 158 London NW2 5TD 1st October 2009 Head of Marketing Reeders Ltd 44 Moat House Lane BIRMINGHAM Dear Sir As you know, we are one of the leading charities presently helping children and young people who suffer from a wide range of disabilities. So far this year we have been able to give help to more children who suffer from physical disabilities than any other charity through programmes in the community, through liaison with special schools and through hospitals. We are also expanding our work into the areas of mental illness, and our findings to date are that this area in particular is sadly neglected by society as a whole. There is a vast amount of work for us to do to bring some hope into the lives of many thousands of children, but unfortunately we find that our funds are not enough to enable us to do what we feel needs to be done. We rely very heavily on support from the public, and in particular from corporate sponsorship and donations to enable us to carry on with our work. To this end we have arranged a major fund-raising concert on 3 December 2009 to be held at Symphony Hall in Birmingham, featuring the City of Birmingham Symphony Orchestra and Choir under Principal Guest Conductor Sakari Oramo in a performance of Tippet's 'A Child of Our Time! In order for this to be the success that we hope for, we are asking local businesses to support the event with sponsorship or a donation. We would be grateful for donations of whatever size, but if you feel able to contribute 1,000 or more we would be able to arrange some corporate entertaining for a party of yourselves and your guests at the concert. Businesses have told us in the past that they find this type of entertaining a very pleasant way of thanking customers or staff for their support I do hope that you will feel able to help us in this way. If you would like any further information about our organisation or the work which we do, please do not hesitate to contact me. These Boots are made for Sainsbury Rame comme Roger Cowe lyst said: "This has potentially baby products, and specialist would match those in high enormous importance in the foods. They will also offer a street Health and Beauty shops. longer term". photo processing service; three Sainsbury already has five ETAILING giants Boots Initially the experiment will will have mini-labs on site to concessions with Loyds Chem- and Sainsbury yesterday be restricted to stores in St Al- provide one-hour processing. ists, and 12 Sketchley dry The two companies have cleaners. will see the chemist chain's berley, Poole, Sevenoaks, and agreed not to compete on One of the new Boots shops Health and Beauty shops open- Hemel Hempstead. Sainsbury chilled foods and household will replace a coffee shop but ing on supermarket sites. will provide space and charge products but otherwise there others will replace other dis- Initially the openings will be rent. The concession will be op, will be product overlap and the crete units or take up unused on an experimental basis in erated entirely by Boots and two companies will compete space. It is not planned to seven stores, but if the experi- run by its own staff. The outlets openly. replace coffee shops with chem- ment works observers believe will be modelled on the group's Boots' high street shops have ists throughout the superstore that the format could be intro existing high street Health and been under pressure from Su-chain. duced widely throughout the Beauty stores which have been perdrug and other competitors The deal allows Sainsbury to Sainsbury superstore chain. converted from Boots' smaller who have undercut Boots on sell medicines without itself Both companies were being premises to concentrate on a perfumes, sun creams and con- having to obtain pharmacy li- cagey about the project's poten- limited range. doms. But Boots' spokeswoman cences and gives Boots a tial yesterday. Spokeswomen The Sainsbury concessions could not comment on the com- chance to counter the threat to would only say that if success will be between 100 and 200 pany's pricing strategy in the its traditonal sales from the ful it is hoped to extend the trial square metres and will stock experimental concessions, and growth of superstore health, into other stores. But one ana-cosmetics, toiletries, medicines, it is not known whether prices beauty and medicine ranges. us? you How do think this could affect us Je Present: Business Development Committee Minutes of Meeting held 25/9/09 at 3pm in 3rd Floor Boardroom G Wilks K Milward R West J Clifton C Deakin P Smith F Hill Apologies received from R Mason I. Proposed extension of range of ready meals F Hill reported back to the committee on this matter. There appears to be considerable evidence that ready meals are becoming increasingly popular, particularly in the larger towns and cities where the main buyers appear to be office workers who buy meals during the day to save cooking for themselves in the evening. These products have a high margin. The potential problem with them is that they have a very short shelf life. Foreign foods and "healthy foods appear to be more popular than other types. K Milward enquired whether some recently publicised cases of salmonella attributed to this type of product has affected sales. F Hill reported that according to the research which he had read this was not the case, although high standards of refrigeration at branches and high standards of cleanliness in the food preparation process would have to be demanded of suppliers. It was proposed by G Wilks that a details costing exercise should be carried out. F Hill suggested that customer opinion could be sought in branches. J Clifton agreed to arrange this. Further discussion was deferred to the next meeting. Introduction of lockable display cabinets. K Milward reported that she was very unhappy about the introduction of lockable glass covers over many products in branches. Although this has been approved by the committee three months ago, she felt that it was acting as a considerable deterrent to customers to buy products, and sales had suffered accordingly. Sales assistants were not always available to unlock the cabinets, and customers were going elsewhere to buy. R West stated that this had been agreed because of the increasingly high levels of pilferage being experienced at branches. K Milward stated 2. that if this effect had been foreseen she would never have agreed to it. G Wilks stated that he was aware that sales of certain lines of pharmaceutical products had fallen, at a time of year when they would be expected to increase. K Milward agreed to provide further detailed analysis of the fall in sales by line, and the effect on profit. R West agreed to quantify the fall in pilferage levels since these cabinets have been introduced. The matter would be further reviewed in the light of this information at the next meeting 3. New Branch Opening Clifton stated that arrangements for the opening of the new branch in Southport on 12 November were all in hand. All the normal publicity had been arranged for the event with exception of the 2 page spread in the Southport Advertiser, which has not yet been arranged because they do not accept advertisements until one month in advance of publication but do need as much notice as possible. The design work for the spread has been prepared. It was planned to appear in the 6 November edition. It was agreed that P Smith would arrange this. 4. Seasonal fluctuations in pharmaceutical product sales G Wilks stated that he was concerned about the low sales in pharmaceutical products over the summer months which are experienced every year. Although this is due to very low sales in cough and cold remedies which yield high profits in the winter months, he felt that there were areas that we could expand which would compensate for this to some extent, such as insect repellent, hay fever treatments and skincare products. He is currently reviewing a number of possible products and hopes to have further information available for the next meeting. Results for September GW congratulated everyone, particularly the food sales staff, on very good results for September Any other business None. Date of next meeting: 3 November 2009 5. 6. 8 Reeders To Date 5 October 2009 P Smith Marketing Manager Ref JF/7536 From ) Fishwick Personnel Manager Appointment of new member of staff to assist in the Marketing Department As Joyce is leaving at the end of next month to join her husband abroad, we need to consider urgently the matter of her replacement. I have discussed it with Janet and she told me that you would review the details of the applicants and decide who to appoint. She did mention however that she wanted someone with computer experience, who has worked in marketing before and who had gained the Certificate of Studies in Marketing. The new appointment would also have to hold a driving licence in order to drive to conferences etc as required, but car ownership is not necessary as there are usually pool cars available. I have also been advised that because of the security aspects of information relating to drugs etc. we must appoint a British national. | attach details of the six people shortlisted. Please let me know who to appoint. Name Marie Forrest Age 30 Education 2 year course at Hailborough College of Technology Previous Employment Worked in the marketing department for Mason Green since leaving college. Substantial amount of computer experience. Nationality British Other information Married with no children. Holds a full UK driving licence. Interests include playing squash and horse riding. Name Clive Westley Age 30 Education Certificate of Studies in Marketing (Marsland Polytechnic) gained in 1999 Previous Employment Worked in IT department at Forland Ltd 1999 - 2004. Joined Gregson Ltd in 2004 until present time. Nationality British Other information Holds a clean driving licence. Hobbies include rally driving and stock car racing. Name Kaluse Weisman Age 26 Education Studied for 1 year at Hailborough College of Technology, but transferred after first year to Rowbridge Polytechnic where he gained a Certificate in Studies in Marketing, and the Advanced Certificate in Marketing because Hailborough does not offer marketing courses. Gained Open University certificate in computing in 2007 Previous Employment Had worked for 4 years with Jefferson Norris who specialise in marketing children's toys. Nationality German Other information Fluent German speaker. Holds EC driving licence and owns a Ford Fiesta. Name Rebecca Jackson Age 45 Education Gained Certificate of Studies in Marketing with Open University in 2001. Previous Employment Worked for Shoplands in marketing department for 20 years. Nationality British Other information Divorced with two children. Interests include dress making and cordon bleu cookery. Does not drive or own a car. 37 Name Thomas Pate Age Education Qualified as a nurse in 1993. Joined Rowbridge Polytechnic as a mature student in 1999 and gained Certificate of Studies in Marketing in 2002 Previous Employment Worked as a male nurse in the NHS 1993-1999. Worked for Rickmans since 2002. In 2004 was seconded for one year into IT department at Rickmans. Nationality British Other information Divorced with one child. Holds full driving licence but does not at the present time own a car. Hobbies include cycling and hill walking. Is a member of the St John Ambulance Service. Name Julia Rimmer Age 42 Education Gained Certificate of Studies in Marketing and The Certificate of Advanced Studies in Marketing in 1998 and 2000 respectively. No 1. T. experience. Previous Employment Worked for 10 years at Gregsons Ltd, but left because she was interested in going into marketing and Gregsons never have done any marketing Joined Rickmans, the marketing agency in 1997 and has worked there ever since. Nationality British Other information Married with two children. Drives a Ford Focus. 9 1111 Reeders TO Date P Smith Marketing Manager 6October 2009 Ref From Janie (Switchboard) Phone Message: Your girlfriend/boyfriend phoned while you were away from your desk and asked me to give you the message that (she has managed to book theatre tickets for The Regent Theatre on Queens Road for Friday night. The performance starts at 7.45pm. (She asked me to tell you to ring back to confirm whether or not you can make it. The Synchronised Swimming Society University of Chester Western Road CHESTER 2nd October 2009 Head of Marketing Reeders Ltd 44 Moat House Lane BIRMINGHAM Dear Sir or Madam, I am writing on behalf of our society which was formed last year, in the hope that you will feel able to sponsor us on a tour of the Greek islands. We hope to tour the islands next May for two weeks with a team of about 10 people. We plan to give demonstrations of synchronised swimming in the sea and swimming pools and to raise the profile of the sport in general by our presence. We will be able to display the Reeders name and logo prominently on our swimwear, thus giving a high degree of exposure to your company. We will also be able to publicise the use of some of the food and beauty products that your sell, for example waterproof cosmetics and slimming products (as several of our team have recently been on diets and will happily attribute their success to one or more of the diet programme that you sell). We would hope that you would consider a figure in the region of 8,000 reasonable for such sponsorship. We look forward to hearing from you, and feel sure that this arrangement will be very beneficial to us both in the future. Yours sincerely Alison Worth (Secretary) 11 IIIIReeders Date 5 October 2009 P Smith Marketing Manager From R Patel Administration Manager Ref RP/574 Delivery of new company car I have competed final negotiations with the garage supplying your new company car, and they will have it ready for collection between 3 and 5pm on Thursday 15 October, so therefore I would be grateful if you could arrange for it to be collected at that time. They have agreed to include the sunroof, remote alarm and the CD player at the price we originally agreed. I have also arranged for your old car to be collected from the car park at Head Office on the afternoon of the same day. Please let me know immediately of any faults that you notice. When we are paying this amount of money for a car it should be perfect