Intro Marketing Final Team Project: Fall 2022

OVERVIEW:

You will be preparing a complete marketing plan for a specific brand.

COMPONENTS OF A MARKETING PLAN:

Details of a marketing plan will be taught over the next two weeks, but generally it will include:

Opportunity Identification (5%)

Environmental Analysis (including internal and external analysis -- SWOT) (15%)

Marketing Strategy & Objectives (including STP) (15%)

Marketing Tactics (including 4Ps and timeline) (45 %)

A sample ad (10 %)

A Press Release (10 %)

SPECIFIC REQUIREMENTS:

Your team should take the perspective of a Marketing Consulting firm. You will choose to bid on one of 3 possible brand campaigns. Your submission will be your marketing recommendation for that brand the marketing plan. It must also include a 15-30 second video commercial.

Available (Totally Fictitious) Projects:

Company-Brand	General Product	Project and Goal
Loblaws Mini Express	Groceries	Loblaws (and its affiliated stores: Zehrs, Superstore, etc.) propose launching small locations in Toronto neighbourhoods that allows individuals without cars take advantage of online orders for pick-up (PC Express). NOTE: If you want to focus on a different grocery store, no problem.
Toys R Us Daycare	Clothing	Toys R Us launches a day care service in Canada under the Toys R Us or Babies R Us brands.
Toronto Raptors Cafes	Sports	The Toronto Raptors launches a series of cafes in Ontario. NOTE: You can focus on the Montral Canadiens cafs (in Qubec) if you prefer!

Please write a marketing plan for Loblaw's Mini Express, you don't need to write it using paragraphs, I am mainly looking for ideas for each component so I can add to them as well if needed, thank you!