International Data Group (IDG) was founded in 1964 by Patrick McGovern. Currently, more than 100 million people in 85 countries read IDG's publications, which include more than 300 newspapers and magazines internationally, such as Computerworld, InfoWorld, Network World, PC World, Macworld, and the CIO global publishing product lines. A true visionary in the information technology (IT) field, McGovern is now chairman of the board of Boston-based IDG.
However, it is clear that his vision is still driving the firm:

1. How has IDG developed a successful international marketing strategy?
2. What can other firms learn from its attention to communication style internationally?
3. Do you think IDG's global marketing strategy meets the requirements of the concept of globalization as described in this chapter?