INTRO TO SUPPLY CHAIN

PLEASE ANSWER A AND B THEY ARE PART OF THE SAME QUESTION

EXAMPLE OF THE CLASS

11:09 PM Tue Apr 27 25%. Supply chain hw 3.docx 8+ IE ... Question #2: Total : 20 Points) a From Chapter 11: What is the difference between Cross-Selling and Up-Selling ? (10 Points b- Provide 2 examples of each that are different from the ones in the lecture (10 Points) An example of each is provided to ilkestrate what I am looking for, but do not include it in your answer Example of Cross-Selling: When you buy a Camera and the website also tells you.. "You should get a Tripod" Nikon 31. Camera CROSS-SEL Example of Upselling: Apple offering different versions of Ipads depending on the memory GB iPad Pro 12.9-inch iPad Pro Space Gray 12800 256 51200 Tre Key Tools and Components of CRM (continued) Cross Selling and Up-Selling Cross Sell Cross-selling occurs when a company sells an additional related or complementary product or service to an existing customer after the initial purchase. Example: "Would you like fries with that?" Example: If you're buying an item on Amazon.com, you may be shown other similar items to the one you are looking at, or companion products to the item that you are considering. Up Sell Up-selling involves persuading a custoniei i vuy a more expensive item or upgrade a product or service to make the sale more profitable. It also involves selling the customer extra features or add-ons to the product they are already buying or considering. Example: "Would you like to super-size your order? 12 Fundumentals of Supply Chain Matragement - Melinury/Spievic