Question: Introducing process innovation change in the way we do things around here can be thought of in the same way as trying to launch a

  1. Introducing process innovation change in the way we do things around here can be thought of in the same way as trying to launch a new product in the commercial marketplace. What similarities and differences might there be between the two, and what messages emerge for successful management of both?

chapter 4 innovation

the subject is Strategic Operations Management, 4th Edition, STEVE BROWN, JOHN BESSANT AND FU JIA

please sufficient answer and put the references

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