Question: Introduction - 1-3 pages, PLEASE use AMAZON Product: What is the product or service you studied? What challenges or opportunities does the product offer in

Introduction - 1-3 pages, PLEASE use AMAZON

Introduction - 1-3 pages, PLEASE use AMAZON Product: What is the product or service you studied? What challenges or opportunities does the product offer in the context of consumer behavior Theory: Discuss the consumer behavior or psychological theories that underpin your research project. Describe the theory or theories in detail. Why will this theory apply to your product? Hypotheses: What results do you predict? What is the theoretical basis for these predictions

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