Question: Introduction needed please. How can firms leverage digital technologies (e.g., IT applications, analytics tools, AI systems, etc.) to enable a differentiation strategy? How can firms

Introduction needed please.

  1. How can firms leverage digital technologies (e.g., IT applications, analytics tools, AI systems, etc.) to enable a differentiation strategy?
  2. How can firms leverage digital technologies (e.g., IT applications, analytics tools, AI systems, etc.) to enable a cost leadership strategy?

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