introduction Section 1 KakaoTalk Selection Background Section 2 Introduction to Kakao Talk Enterprises - Kakao Co., Ltd. - Kakao Talk business field Section 3 Mobile Messenger Industry Analysis Section 1 Microenvironmental Analysis (Kakao Talk 3C Analysis) 1. Company (Kakao Talk's own analysis) 2. Customer (Customer Analysis) 3. Competitors (Competitors' Analysis- Naver Line) 4. Publics 5. Role of Marketing Mediator Section 2 KakaoTalk SWOT Analysis 1. Strength 2. Weakness 3. Opportunity 4. Threat Section 3. Kakao Talk Marketing 4P Strategy 1. Product 2. Place 3. Price 4. Promotion Conclusion (future strategic proposal) 1. Koreans' perception of paid content, Kakao's flagship market 2. No overseas market development is essential.

-> This part(Conclusion), You can do it differently.

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