Introduction

This course has a staged project in which you will develop a marketing plan for an urgent care center$$s services. This will be a group project. Your instructor assigned groups in Module $1$; you will keep these groups throughout the course until the completion of the Final Written Marketing Plan and Presentation. Please see the Group Marketing Plan Project and Presentation Overview page for more details. Please review the pricing and breakeven point materials in module $4$ before completing this step.

Description

For this step of the Group Marketing Plan, your group should discuss and complete the following steps:

Develop an initial marketing budget, indicating by category all marketing spending necessary for the execution of your marketing strategy in the first year.

Include the following categories, if appropriate to your plan: advertising, direct marketing, internet marketing, consumer promotion, trade promotion, sales force expenses, public relations, customer service, other $($e$.$g$.,$ sponsorships$).$

The limit on the promotional expenditure is $$50,000$ annually.

Your write up for this stage of the project will be the initial marketing budget as a line item budget with projected dollars.