Involuntary attention is autonomic, meaning that it is beyond the conscious control of the consumer and occurs
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Involuntary attention is autonomic, meaning that it is beyond the conscious control of the consumer and occurs as the result of exposure to surprising or novel stimuli. When attention is devoted to a stimulus in this way, an orientation reflex occurs. An orientation reflex is a natural response to a threat from the environment. In this way, the orientation reflex represents a protective behavior.
Give examples of two advertisements that have involuntarily caught your attention. Which aspect of the advertisements attracted your attention?
Related Book For
Fundamentals Of Electric Circuits
ISBN: 9780073301150
3rd Edition
Authors: Matthew Sadiku, Charles Alexander
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