Involvement in the community should be part of a company's DNA. For companies, community involvement is a way to have the community see you in a positive light. Community involvement helps you to show the community that you have a concern for them. Through community involvement, a company expands its exposure helping to build on its competitive advantage. Community involvement is a good way to connect with the community which helps to develop brand awareness. For Libell & Son community involvement was an important way for us to get to meet people and have a connection with the various communities that we served.

(Reading through the scenario you gain a sense of the importance of community involvement. When you consider what helps a company grow it is attracting customers and those customers come from the community. Community involvement is another opportunity to gain a competitive advantage over your competitors. In your response provide two ways that Libell & Son can be involved in the local communities.)

Please add reference as well.