_______ involves an offer, announcement, reminder, or other item sent to a person at a physical address.

a. Direct mail marketing

b. Email marketing

c. Public relations

d. Advertising promotional marketing

Coke and Pepsi are the leaders in the carbonated drink industry. SodaStream makes a device that carbonates water. The customer can add various flavors. Although in the same carbonated drink industry as Coke and Pepsi, SodaStream does not go after them directly but targets a smaller market of people who want to carbonate their own soda. What type of competitive position strategy is this?

a. niche

b. challenger

c. market expansion

d. qualifying focus