Question: involves enlisting established influencers or creating new influencers to spread the word about a firm's brands. Word - of - mouth influence Opinion leading Influencer

involves enlisting established influencers or creating new influencers to spread the word about a firm's brands.
Word-of-mouth influence
Opinion leading
Influencer marketing
Social networking
Using a reference group
involves enlisting established influencers or creating new influencers to spread the

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