Question: involves enlisting established influencers or creating new influencers to spread the word about a firm's brands. Social networking Opinion leading Word - of - mouth

involves enlisting established influencers or creating new influencers to spread the word about a firm's brands.
Social networking
Opinion leading
Word-of-mouth influence
Using a reference group
Influencer marketing
involves enlisting established influencers or creating new influencers to spread the

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