________ involves placing ads in social network newsfeeds or within traditional editorial content, such as a newspaper article.

		Native advertising
		Lead generation marketing
		Demand prediction software
		Crowdsourcing
		Behavioral targeting

The measurement of the number of customers who stop using or purchasing products or services from a company is called:

		turnover percentage.
		CLTV.
		switching costs.
		switch rate.
		churn rate.

Thanks!