Question: _ _ _ _ _ _ _ _ is a strategy in which marketers evaluate the attractiveness of each potential segment and decide in which

________

is a strategy in which marketers evaluate the attractiveness of each potential segment and decide in which of these groups they will invest resources to try to turn them into customers.

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Part

1

.

Segment profile

.

Generational marketing

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Target market

.

Targeting

.

Psychographics

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