Question: QUESTION ( i ) What is buying power? ANSWER A process of dividing a larger market into smaller pieces based on one or more meaningfully

QUESTION

(

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What is buying power?

ANSWER

A process of dividing a larger market into smaller pieces based on one or more meaningfully shared characteristics

A strategy in which marketers evaluate the attractiveness of each potential segment and decide in which of these groups they will invest resources to turn them into customers

A concept in segmentation that can help marketers to determine how to better match different products and versions of products to different consumer groups based on an understanding of what discretionary and nondiscretionary allocations of funds they are able to make

A strategy that influences how a particular market segment perceives a good or service in comparison with the competition

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QUESTION (i) What is buying power? ANSWER A process of dividing

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