Question: _ _ _ _ _ _ _ _ is a portfolio analysis model that assesses and compares the potential of a firm's SBUs to generate

________ is a portfolio analysis model that assesses and compares the potential of a firm's SBUs to generate cash that a firm can then use to invest in new products.
Question content area bottom
Part 1
A.
The BCG growth-market share matrix
B.
Return on marketing investment(ROMI)
C.
SWOT analysis
D.
Situation analysis
E.
Marketing plan

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