Question: ________ is a portfolio analysis model that assesses and compares the potential of a firm's SBUs to generate cash that a firm can then use
________ is a portfolio analysis model that assesses and compares the potential of a firm's SBUs to generate cash that a firm can then use to invest in new products. Question content area bottom Part 1 A. Situation analysis B. Marketing plan C. Return on marketing investment (ROMI) D. The BCG growth-market share matrix E. SWOT analysis
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