Question: is a marketing function where the customers' needs and wants are examined and evaluated so the business can offer the best products, at the best

is a marketing function where the customers' needs and wants are examined and evaluated so the business can offer the best products, at the best prices, to suit the needs of their consumers.

Consumer analysis

Marketing research

Cost

-

benefit analysis

Product and service planning

is a marketing function where the customers' needs and wants are

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