is a method of gathering primary data that involves asking people questions about their knowledge, attitudes, preferences, and buying behavior 6 A) Observational research B) Archival research C) Survey research D) Experimental research E) Causal research 2.A major advantage of a mail survey is that it A) provides significant flexibility B) offers strong sample control C) generates high response rates D) eliminates interviewer bias E) can be completed quickly 3 Which of the following is true of survey research? A) It is the most widely used method for gathering primary dara B) It is the most suitable method for establishing causal relationships C) It is the best method to use when people are unwilling to ansver questior It is inflexible and cannot be used in many different situ