_____________ is a process in which analytical computer software finds hidden patterns, trends, and connections in data so that you can make better marketing decisions and predictions about your customers' behavior.

Select one:

a. Business intelligence

b. Artificial intelligence

c. Data warehousing

d. Data mining

The process of systematically creating the optimum experience for your customers every single time they interact with your company is known as:

Select one:

a. Optimal differentiator

b. Customer experience management

c. Customer retention management

d. Branding

In the marketing mix, "place" refers to which of the following?

Select one:

a. Retail location and downloads

b. Emailing and personal selling

c. Both A and B

d. None of the above

Electronic word-of-mouth (on social media) plus exponential growth (sharing) equals:

Select one:

a. Demographic expansion

b. Target customer pivot

c. Increased market share

d. Viral marketing

As a business owner, it's important to know the four P's of marketing, which are:

Select one:

a. Price, product, promotion, PR (public relations)

b. Price, promotion, place, product

c. PR (public relations), product, promotion, production

d. Price, product, personalization, promotion

One of the problems with starting up a home-based business is:

Select one:

a. It can degrade your work/home life balance.

b. It is common for zoning laws to forbid businesses in residential areas.

c. Some Homeowners' Associations (HOA) forbid businesses at home.

d. All the above