is a process used to change behaviors, while the termreinforcement theory refers to a consequence that causes the behavior to change.

Max has not met his sales quota for the last three months. His manager, Sally, has talked with him repeatedly, and now she is forced to write him up for poor performance. In her write$-$up$,$ Sally states that Max will be on probation for the next three months. If he meets his quota during that time, he will keep his job; otherwise, he will lose his job. Max starts selling more in order to protect himself from being fired. In reinforcement theory terms, Sally is using to modify Max$$s behavior.