Question: is a top-down approach in which the forecast is based on the aggregate opinion of a company's top executives and senior managers O a. sales

is a top-down approach in which the forecast is

is a top-down approach in which the forecast is based on the aggregate opinion of a company's top executives and senior managers O a. sales force forecast O b. offering-specific forecasting O c. forecasting by analogy O d. executive forecast O e. industry forecast QUESTION 14 management calls for the company to shift its focus from optimizing the value it derives from a single offering to the bigger picture of optimizing the value it derives from the entire product line a. Portfolio O b. Demand O c. Supply d. Logistics O e. Product-line QUESTION 15 The product-market growth framework includes the following except O a diversification O b.market development O c. product penetration O d.market penetration O e. product development

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