Is an act or process of presenting arguments to move, motivate, or change your audience is distinct from persuasion in that it involves the force, stimulus, or influence to bring about change focuses on action often generates curiosity, clarifies a problem, and as we have seen, proposes a range of solutions

oral communication can be forgotten unless recorded

is the perception of inadequate supply or a limited resource

reinforce existing beliefs, intensify them, and bring them to the forefront

help your audience develop tolerance of alternate perspectives and viewpoints

knowledge of a product, field, trends in the field, and even research can make a salesperson more effective involves the perception of safety and belonging in communication

first person examples can be highly persuasive because individuals often follow the lead of a group or peers is the mutual expectation for exchange of value or service the goal is to change attitudes, beliefs, values or judgments base your persuasive speech on something the audience is more open to a system of assessing the extent to which audience members respond to a persuasive message