Question: is any one - to - one communication to a consumer or business recipient designed to generate a response in the form of an order,

is any one-to-one communication to a consumer or business recipient designed to
generate a response in the form of an order, a request for further information, or a visit to a
store or other place of business for purchase of a product.
Mobile advertising
User-generated content
Direct marketing
Do-it-yourself advertising
Earned media
 is any one-to-one communication to a consumer or business recipient designed

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