Question: is / are the primary reason why the consumer buying process varies across customers, products, and situations. Social influences The complexity of the purchase Individual

is/are the primary reason why the consumer buying process varies across customers, products, and situations.
Social influences
The complexity of the purchase
Individual influences
The cost of the product
Situational influences
When the product's performance falls short of the customer's expectations, the customer experiences cognitive dissonance.
False
True
is/are the primary reason why the consumer buying process varies across

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