Question: is defined as perceptions about and attitudes towards particular countries, which extend to products and brands known to originate in those countries. A . Global

is defined as perceptions about and attitudes towards particular countries, which extend to products and brands known to originate in those countries.

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Global brand leadership

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Country stigma

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Country

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origin effect

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Global consumer cultural positioning

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Foreign consumer cultural positioning

is defined as perceptions about and attitudes towards particular countries, which

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