Question: The perceptions about and attitudes towards particular countries, which extend to products and trends known to originate in those countries are described as q ,

The perceptions about and attitudes towards particular countries, which extend to products and trends known to originate in those countries are described as

q,

q,

Local branding

Country branding

Foreign consumer cultural positioning

Global consumer cultural positioning

Country

-

-

origin effect

The perceptions about and attitudes towards particular countries, which extend to

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