Is it better to be ethical only in moderation? Does this mean that true virtue doesn't pay?Or do you think "social responsibility" was defined in an extreme way in the study, so that best practice was actually a mean between it and the opposite extreme?This quote is about the relationship between social responsibility and profitability in the food processing industry. It discusses the midpoint where companies can achieve ethical behavior and profitability. To be ethical in moderation I think one has to have a balance. Being ethical can enhance a company's reputation and customer loyalty which is beneficial for the business.Social responsibility companies have higher costs because of their ethical practices in which customers might not want to pay extra for a product, leading to a decrease in profitability. "Social responsibility" means "a moral obligation on a company or individual to take decisions or actions in favor of society". This study describes social responsibility as challenging to determine whether a concept was defined in an extreme way.