Question: Is it possible to identify a single market for two distinctly different products? For example, how substantial is the market comprised of consumers who use
Is it possible to identify a single market for two distinctly different products? For example, how substantial is the market comprised of consumers who use iPhones and who drive Volkswagens? Can you think of other product combinations that would interest a single market? (Do not use complementary products, like a bike and a bike helmet. Think of products, like the iPod and the car, that are very different.) Complete the following sentences and describe the market for each set of products you pair together. Provide justifications for your choice.
Consumers of:
- a)Himalayan Natural Mineral water could also be a target market for:
- b)Saffola Sunflower Oil could also be a target market for:
- c)Close-up Nature Boost could also be a target market for:
- d)Tata Nano could also be a target market for:
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