_________ is powerful because consumers are proactive in seeking out information for their needs, and interactions with brands are attracted through content, search and social media marketing.

A) Email marketing

B) Outbound marketing

C) Content management

D) Inbound marketing

One ____________ occurs when a member of the audience views a web page.

A) page impression

B) reach

C) ad impression

D) upload

____________ is an internet-based forum for special-interest groups to communicate using a bulletin board to post messages.

A) Web address

B) Visitor session

C) Virtual community

D) Virtual organization