5) _________ is powerful because consumers are proactive in seeking out information for their needs, and interactions with brands are attracted through content, search and social media marketing. A) Email marketing B) Outbound marketing C) Content management D) Inbound marketing Q5 Answer: ____ 6) Which of the following is NOT the benefit of digital media? A) Interactivity B) Individualization C) Integrity D) Independence of location Q6 Answer: ____ 7) ____________ is a popular approach to building mobile sites since it enables a single version of the site and content to be maintained, which adapts for different resolutions. A) User-centred design B) Site design page template C) Responsive web design D) Site map Q7 Answer: ____ 8) Which of the following is NOT a common e-commerce website feature that might annoy consumers? A) Requiring users to view advertisement before going to website content. B) Links that users can easily find to discover more about website content and products. C) Requirement to register before viewing content or ordering. D) Text not easily legible due to size, color and format.