Question: _ _ _ _ _ _ _ _ is the process of collecting, analyzing, and interpreting data about customers, competitors, and the business environment to

________ is the process of collecting, analyzing, and interpreting data about customers, competitors, and the business environment to improve marketing effectiveness.
Question content area bottom
Part 1
A.
Market intelligence
B.
Marketing management
C.
Competitive intelligence
D.
Internal marketing
E.
Market research

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