Question: _ _ _ _ _ _ _ _ is the concept in segmentation that can help marketers determine how to better match different products and

________

is the concept in segmentation that can help marketers determine how to better match different products and versions of products to different consumer groups based on an understanding of what discretionary and

non

-

discretionary allocations of funds they are able to make.

Question content area bottom

Part

1

.

Buying power

.

Psychographics

.

Social networking

.

Ethnicity

.

Geocoding

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