Question: _ _ _ _ _ _ _ _ is the step of the new product development process during which a review of the sales, costs,

________ is the step of the new product development process during which a review of the sales, costs, and profit projections for a new product is conducted to determine whether the new product is likely to satisfy the company's objectives.
Question content area bottom
Part 1
A.
Business analysis
B.
Product development
C.
Test marketing
D.
Concept development and testing
E.
Marketing strategy development

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