Question: is the differential effect that brand knowledge has on consumer response to the marketing of that brand. a . Function - based brand equity b

is the differential effect that brand knowledge has on consumer response to the marketing of that brand.
a. Function-based brand equity
b. Service-driven brand equity
c. Product-driven brand equity
d. Customer-based brand equity
e. Mission-driven brand equity
is the differential effect that brand knowledge has on consumer response

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