Question: _______ is the downside to using a semantic differential scale as it may dominate respondents overall impression of the concepts being rated. a. Brand loyalty

_______ is the downside to using a semantic differential scale as it may dominate respondents overall impression of the concepts being rated.

a. Brand loyalty

b. Questionnaire bias

c. Unaided brand awareness

d. Respondent fatigue

e. The halo effect

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