Is the franchisor dedicated to a franchise system as its primary means of product and service distribution?

Does the company primarily distribute its goods and services through corporate-owned stores? If so, will the franchisor give as much attention to franchisees as it does to its own outlets?

Does the franchisor produce and market quality goods and services for which there is an established consumer demand?

Does the franchisor enjoy a favorable reputation and broad acceptance in the industry? Will the franchisor offer an established, well-designed marketing plan and provide substantial and complete training to franchisees?

Does the franchisor have good relationships with its franchisees? Be sure to speak with current and past franchisees. What is/was their working relationship with the franchisor? Would they do it all over again?

Do franchisees have a strong franchisee organization that has to negotiate leverage with the franchisor?

Does the franchisor have a history of attractive earnings by its franchisees?

Answer rating: 100% (QA)

In this particular context the one of the most important thing is the concept of the franchise where ... View the full answer