Question: Is there an example for this This provides an opportunity to analyze the marketing strategy for an existing tourism-related company or nonprofit entity. Please select

Is there an example for this

This provides an opportunity to analyze the marketing strategy for an existing tourism-related company or nonprofit entity. Please select a hotel, restaurant, attraction, event, or destination (CVB) to complete this assignment. The following should be provided and/or discussed:

  1. Name of your organization
  2. Location of your organization
  3. Website of your organization
  4. Mission statement (if you can't locate one, change organizations), the source cited
  5. A brief discussion of major products/services
  6. Primary target market (only the main one, please)
  7. Evaluation of the overall marketing strategy including specialization, differentiation, segmentation, and concentration (please label these on your assignment submission)

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