Is this case below currently a push or pull strategy Information? What is the business strategy and processes? As a solution. Push or pull? Case Currently the factories deliver retailers with products they assume they will need as not information is provided to them directly by the retailer. This is not always working as the retailers are finding that customers at each branch have different preferences. Notes: INFORMATION: Organisation must decide what and how information their business wants to share with its supply chain partners. Sharing, push pull strategy and etc. Two main component of information sharing Information sharing = how and want information to share Push Vs Pull strategy o PULL is when a supplier pulls info from your company o PUSH is when your company sends information to a supplier Efficient = openly shares information; pull strategy Effective = selectively share information; push strategy