Question: is typically aimed at either prospects or current customers, and therefore serves many different purposes including lead generation, lead nurturing, building awareness, sales, customer service,

is typically aimed at either prospects or current customers, and therefore serves many different purposes including lead generation, lead nurturing, building awareness, sales, customer service, customer retention, database building or reputation enhancement. Important contributors to

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success are list quality, the creative execution, the offer and the timing. Group of answer choicesEmailDirect mail

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